The best method of advertising in the digital market is through the use of short video ads with many online businesses using Google’s Adsense to place short five to 30 second ads on a youtube video, creating revenue and networking for these businesses. Some businesses however have decided to look upon the horizon of digital content have landed pursuing live streaming as form of advertising and purchasing their products . In the Web Design Malaysia industry, it’s agreed upon that Live Streaming offers the advantages physical meetings have over online interactions by bridging the distance between buyer and consumer while also giving a the buyer the ability to interact with potentially hundreds of consumers at any given time. Here are 3 ways live streaming has been used to advertise and create eCommerce:~
- One of the first and most common way to advertise via live streaming ws in the form of imitation of method used by more traditional media. Infomercials which flood the morning time slots of many Malaysian television channels have been repurposed into live stream wherein the added advantage of using the same format on 30 minute livestream which also does not adhere to time slots and can be done any time of the day.
- Most companies have also employed promotion via community interaction by live streaming. With it, sessions such as Q and A’s and and slots showing how to use them becomes easier as the community can provide valuable feedback immediately
- There is also the employ of Influencers to promote your Ecommerce brand with examples of sponsorship and ad deals. Statistics show that 70 of ten viewers on youtube are influenced to purchase and ite due to their favourite influencers using said item
To conclude Live Streaming can be seen as an integral part of Ecommerce with the design of it being crucial to it with the success of advertising and its accomplishments through the years providing sufficient evidence.